Sports Internships and Co-ops

Jan 24, 2024

20 Min Read

1. What are the most important skills to have when applying for a sports internship or co-op in the arts, design, entertainment, sports, and media industry?


1. Passion for the Industry: The sports industry is highly competitive and requires individuals who are truly passionate about sports and its various aspects.

2. Strong Communication Skills: Effective communication is an essential skill in any industry, but it is particularly important in the arts, entertainment, sports, and media industry. This includes verbal, written, and interpersonal communication skills.

3. Creativity and Innovation: The arts, design, entertainment, sports, and media industry values creative thinking and innovation. Employers are looking for candidates who can bring fresh ideas to the table and think outside the box.

4. Organizational and Time Management Skills: Sports internships or co-ops often involve managing multiple tasks at once within tight deadlines. Having strong organizational and time management skills is crucial for success in this fast-paced industry.

5. Teamwork: Many roles in the sports industry require collaboration with a team of professionals. Being able to work well with others, communicate effectively, and contribute your skills to a team effort are all important skills to have.

6. Adaptability: Working in the arts, design, entertainment, sports, and media industry can be unpredictable at times. Being adaptable to changing circumstances and being open to learning new things will help you thrive in this dynamic environment.

7. Digital Media Skills: With the increasing use of technology in this industry, having digital media skills such as social media management, content creation, video editing etc., can set you apart from other applicants.

8. Event Planning/Management: Many internships or co-ops in this field involve organizing events or managing projects related to events such as tournaments or concerts. Having experience or knowledge of event planning can be beneficial.

9. Knowledge of Sports Industry Trends: Employers will look for candidates who are up-to-date on current trends and developments in the sports world. Being knowledgeable about popular teams or athletes, current issues affecting the industry or emerging technologies can demonstrate your interest and dedication.

10. Flexibility: Sports internships or co-ops may involve varied or non-traditional work hours, including evenings, weekends, and potentially travel. Showing that you are flexible and willing to take on these challenges can make you stand out as a candidate.

2. How can I network and make connections in the sports industry as an intern or co-op student?


1. Attend industry events and conferences: Attending sports industry events and conferences is a great way to network and meet professionals in your field of interest. Research upcoming events or conferences related to the sports industry and try to attend as many as you can.

2. Join professional organizations: Joining professional organizations such as the National Sports Forum, Sports Business Journal, or Women in Sports and Events can provide valuable networking opportunities with like-minded individuals in the sports industry.

3. Connect with alumni: Reach out to alumni from your university who are working in the sports industry. Alumni are typically open to helping current students and can provide valuable advice and connections.

4. Utilize social media: Follow companies, teams, or professionals on social media platforms like LinkedIn, Twitter, and Instagram. Engage with their content by commenting or sharing their posts to establish a connection.

5. Attend career fairs: Many universities host career fairs that focus specifically on internships or co-op opportunities in the sports industry. Take advantage of these events by speaking directly with recruiters or professionals from sports companies.

6. Seek informational interviews: Informational interviews are a great way to connect with professionals in the sports industry and learn more about their career path and job responsibilities. Send a polite email requesting an informational interview, either virtually or in person if possible.

7. Participate in internships or co-ops: An internship or co-op in the sports industry will not only give you hands-on experience but also allow you to build relationships with colleagues and supervisors who could potentially serve as references for future job opportunities.

8. Network with classmates: Your classmates may have connections within the sports industry that could be beneficial to your networking efforts. Make sure to share your interests and goals with them so they can keep you in mind for any potential opportunities.

9. Volunteer at sporting events: Many sporting events rely on volunteers for various roles such as event staff, gameday operations, or media relations. Volunteering at these events can give you the chance to interact with industry professionals and potentially make valuable connections.

10. Be proactive and persistent: Networking takes time and effort, so don’t get discouraged if you don’t see immediate results. Be persistent in your efforts and stay active on social media platforms to maintain and strengthen connections with professionals in the sports industry.

3. What types of companies or organizations typically offer sports internships and co-ops in this field?


Sports internships and co-ops are typically offered by professional sports teams, college athletic departments, sports marketing and management firms, sports networks and media companies, event management companies, sports equipment manufacturers, fitness centers and gyms, and nonprofit organizations focused on youth or community sports programs.

4. Are there any specific courses or majors that would be beneficial for someone interested in a sports internship or co-op in the arts, design, entertainment, sports, and media industry?


There are several courses and majors that would be beneficial for someone interested in a sports internship or co-op in the arts, design, entertainment, sports, and media industry. Some potential options could include:

1. Sports Management: This major focuses on the business side of the sports industry, including marketing, finance, event planning, and athlete management.

2. Communication/Media Studies: These majors can provide useful skills for working in sports media or public relations roles.

3. Graphic Design/Visual Arts: For those interested in design aspects of the industry such as creating digital content or designing graphics for events and merchandise, a degree in graphic design or visual arts could be beneficial.

4. Journalism/Writing: A background in journalism or writing can be helpful for careers in sports reporting, writing press releases, or creating content for social media.

5. Marketing/Advertising: These fields can provide useful skills for roles in sports marketing and promotions.

6. Exercise Science/Kinesiology: A degree in exercise science or kinesiology could be particularly beneficial for internships or co-ops with professional teams or organizations focused on athlete performance and training.

7. Event Management/Hospitality: Courses focused on event planning and hospitality management can provide valuable skills for those interested in working behind the scenes at sporting events.

Ultimately, the best major or courses to choose will depend on your individual interests and career goals within the industry. Consider exploring various internships/co-op opportunities to gain hands-on experience and narrow down your interests before choosing a specific major or courses to pursue.

5. How competitive is the application process for sports internships and co-ops?


The competitiveness of sports internships and co-ops varies depending on the company or organization offering them and the number of applicants. Some high-profile organizations may receive a large number of applicants, making the application process competitive. In general, sought-after sports internships with major professional teams or organizations may be more competitive compared to smaller, local teams or organizations. Additionally, your qualifications and experience will also play a role in the level of competition for specific positions. Overall, it is important to research and apply to multiple opportunities to increase your chances of securing a sports internship or co-op.

6. Is it common for interns or co-op students to be hired full-time after their experience is over?


It is not uncommon for interns or co-op students to be hired full-time after their experience is over. In fact, many companies use these programs as a way to recruit and train potential employees. However, there is no guarantee that an intern or co-op student will be offered a full-time position at the end of their experience. It ultimately depends on the company’s hiring needs and the individual’s performance during their internship or co-op experience. So it is possible to be hired full-time after completing your internship or co-op, but it is not guaranteed. It’s important to make a good impression and showcase your skills and potential during your time as an intern or co-op student in order to increase your chances of being hired full-time.

7. What kind of tasks and responsibilities can I expect to have as a sports intern or co-op student?


As a sports intern or co-op student, you can expect to have a variety of tasks and responsibilities depending on the specific organization and role. These may include:

1. Assisting with administrative tasks such as scheduling meetings, organizing documents, and managing communication with clients or partners.
2. Conducting research for projects, initiatives, or upcoming events.
3. Participating in event planning and logistics, such as coordinating vendors, managing registration, and setting up equipment.
4. Creating content for social media platforms and websites, including writing articles, creating graphics or videos, and engaging with followers.
5. Providing support to coaches or athletes during training sessions or events.
6. Attending meetings or events with employees from different departments to gain a better understanding of the organization’s operations.
7. Learning about marketing strategies and assisting with promotional efforts for the organization or specific teams/players.
8. Shadowing experienced professionals in various departments to learn about their roles and responsibilities within the organization.
9. Drafting reports and presentations to share insights on industry trends or project progress.
10. Collaborating with other interns or employees on group projects.

Overall, your main responsibility will be to learn about the sports industry through practical experience while also contributing your skills and knowledge to assist the organization’s goals and objectives.

8. Will I have opportunities to attend sporting events or meet athletes as part of my internship or co-op?


It is possible that you may have opportunities to attend sporting events or meet athletes as part of your internship or co-op, particularly if you are working for a sports team or organization. However, it will ultimately depend on the specific nature of your role and the events or athletes that are relevant to your work. It is always a good idea to express interest in these types of opportunities and network with individuals who may have connections in the sports world to increase your chances of participating in these types of activities during your internship or co-op.

9. Is it possible to negotiate compensation or benefits as an intern or co-op student in this field?


Yes, it is possible to negotiate compensation and benefits as an intern or co-op student in this field. However, the level of negotiation power may vary depending on factors such as the company’s policies and budget, your qualifications and experience, and the competitiveness of the job market. It is important to conduct research on industry standards for intern/co-op compensation in your field and use that information to support your negotiation. Additionally, you can focus on highlighting any relevant skills or experiences you bring to the table and how they can benefit the company.

10. Are there any specific sport leagues or teams that are known for offering excellent internship and co-op programs?


Yes, there are several sport leagues and teams that are known for offering excellent internship and co-op programs. Some examples include:

1. The National Football League (NFL) offers internships and co-ops in various departments such as marketing, communications, operations, and player engagement.

2. Major League Baseball (MLB) offers internships and co-ops in departments such as broadcasting, digital media, public relations, and scouting.

3. The National Basketball Association (NBA) has a highly competitive internship program that offers opportunities in areas such as analytics, marketing, social media, and team operations.

4. The National Hockey League (NHL) offers internships in various departments including communications, finance, game operations, and team services.

5. The National Women’s Soccer League (NWSL) provides internship opportunities in areas such as marketing, communications, event management, and operations.

6. The United States Olympic Committee (USOC) offers internships year-round in departments such as athlete development, coaching education, sports medicine, and venue management.

7. The PGA Tour runs a 10-week summer internship program for students interested in careers in the golf industry.

8. The Women’s National Basketball Association (WNBA) has a variety of internship opportunities with teams and the league office in areas such as marketing, sales, event planning, and basketball operations.

9. Major League Soccer (MLS) offers internships in various departments including player relations, sponsorship sales & activation, media relations & broadcasting.

10. Formula 1 teams offer graduate-level engineering co-ops to students studying motorsports engineering or related fields.

11. How important is having previous experience in the sports industry when applying for a sports internship or co-op?


Having previous experience in the sports industry can definitely give a candidate an edge when applying for a sports internship or co-op, but it is not necessarily a requirement. Employers look for candidates who are passionate about sports and have relevant skills and experience, whether it is from previous internships, part-time jobs, volunteer work, or even through coursework and projects.

Previous experience in the sports industry can demonstrate to employers that a candidate already has some knowledge of how the industry works and is familiar with its unique challenges and demands. It also shows that the candidate has prior exposure to working in a fast-paced and competitive environment.

In addition to this, having previous experience in the sports industry can help a candidate stand out among other applicants. It can show that they have a genuine interest in pursuing a career in the sports industry and are willing to put in the effort to gain real-world experience.

However, lack of previous experience should not deter someone from pursuing a sports internship or co-op opportunity. Many programs value transferable skills such as teamwork, communication, problem-solving and adaptability, which can be gained through various experiences. It is important to highlight these skills in your application materials and showcase your passion for sports to make yourself stand out to potential employers.

Overall, while previous experience in the sports industry may give you an advantage when applying for internships or co-ops, it is not impossible to secure these opportunities without it. Focus on highlighting your strengths and showcasing your enthusiasm for the industry during the application process.

12. Can international students apply for sports internships and co-ops in this field?

Yes, international students can apply for sports internships and co-ops in this field. However, they may need to obtain work authorization through their institution or the U.S. government before starting the internship or co-op. It is important for international students to research and understand the requirements and procedures for obtaining work authorization in their specific situation before applying for sports internships or co-ops. Additionally, they should also check with potential employers if they have any specific requirements or restrictions for international applicants.

13. Are there any additional requirements for international students interested in pursuing a career in the arts, design, entertainment, sports, and media industry through internships and co-ops?


It is important for international students to research the specific requirements and regulations for internships and co-ops in their field of interest. They may need to obtain proper work authorization, such as an Optional Practical Training (OPT) or Curricular Practical Training (CPT) from their university’s International Student Office. Some internships and co-ops may also have specific visa requirements, so it is important to communicate with the employer and/or immigration office to ensure all necessary paperwork and permits are in place. In addition, some employers may require international students to have a certain level of English proficiency and previous experience or education in their desired field. It is recommended for international students to network with professionals in their chosen industry and research various job opportunities early on in order to increase their chances of securing an internship or co-op position.

14. Are there any specialized skills or knowledge that would make me stand out as a candidate for a sports internship/co-op?


1) Knowledge of specific sports: If you have a strong understanding of a particular sport or sports in general, it can be very beneficial for a sports internship/co-op. This could include an in-depth knowledge of rules, regulations, player statistics and performance, etc.

2) Event planning/management: Many sports internships involve coordinating and managing events such as games, tournaments, or even team parties. Having experience or knowledge in event planning and management can make you stand out to potential employers.

3) Social media/marketing skills: With the rise of social media and digital marketing in the sports industry, having strong skills in this area can be valuable for a sports internship/co-op. This could include creating content, analyzing data/metrics, and understanding social media trends.

4) Statistical analysis: In many sports internships, there may be opportunities to work with statistical data. Having experience or skills in data analysis and interpretation can set you apart from other candidates.

5) Video production/editing: Sports organizations often produce video content for their teams or events. If you have experience with video production and editing, it could be beneficial for a sports internship/co-op.

6) Language proficiency: If you are fluent in multiple languages, this could make you stand out to employers who are looking for interns to assist with international events or communicate with players/recruits from different countries.

7) Sales experience: Many sports internships involve sales-related tasks such as ticket sales or merchandise sales. If you have previous experience working in sales or customer service roles, it could give you an advantage as an intern/co-op candidate.

8) Graphic design skills: A strong eye for design and proficiency in graphic design software can be useful for creating visually appealing materials for a sports organization’s marketing efforts.

9) Athletic training/experience: If you have played a sport at a high level or have training/experience as an athletic trainer, this could make you stand out to sports organizations looking for a candidate with insider knowledge of the game.

10) Knowledge of sports analytics: Understanding data analysis and metrics specifically in the context of sports can be an attractive skill for a sports internship/co-op, especially in roles related to player development or team performance analysis.

11) Communication skills: In any industry, strong communication skills are highly valued. In the fast-paced and competitive world of sports, being able to effectively communicate with team members, coaches, players, and fans is crucial.

12) Familiarity with technology: Many sports organizations are utilizing technology in various ways, from digital ticketing systems to virtual training programs. Demonstrating proficiency with different technologies can make you a valuable asset as an intern/co-op.

13) Leadership experience: Organizational teams often look for candidates who have held leadership roles in clubs or other extracurricular activities. This shows that you have the ability to take initiative, work well with others, and be responsible for important tasks.

14) Flexibility/adaptability: The world of sports is constantly changing and evolving. Having the ability to adapt quickly and remain flexible in a fast-paced environment can make you a standout intern/co-op candidate.

15. How does remote work affect sports internships and co-ops?


Remote work can affect sports internships and co-ops in a variety of ways. Some possible effects may include:

1. Limited or no hands-on experience: One of the key benefits of internships and co-ops is the opportunity to gain hands-on experience in a professional setting. With remote work, interns and co-op students may have limited opportunities for on-site job shadowing, networking, or participating in group projects or tasks.

2. Limited networking opportunities: In addition to gaining practical skills, internships and co-ops also offer students the chance to network with professionals in their desired field. With remote work, there may be fewer opportunities for interns and co-op students to interact with colleagues and build relationships that could potentially lead to future job opportunities.

3. Reduced exposure to the organization’s culture: Working remotely can make it difficult for interns and co-op students to get a real feel for the company’s culture, as they are not physically present in the office environment on a daily basis.

4. Increased emphasis on communication skills: Remote work requires strong communication skills, as interns and co-op students will likely have less face-to-face interaction with their supervisors and colleagues. This can be challenging for those who are used to communicating primarily in person.

5. Adaptability and self-motivation is essential: Remote work requires individuals to be self-sufficient, organized, and motivated without constant supervision or structure. This can be a valuable learning experience for interns and co-op students as they develop adaptability skills.

6. Potential lack of access to resources: Interns and co-op students may not have access to the same resources or equipment they would typically have if working on-site. This could impact their ability to complete tasks effectively or gain certain skills.

7. Greater flexibility: On the positive side, remote work allows for more flexibility in terms of location and schedule, which can be beneficial for internships or co-ops that may require travel or have set hours. It also allows students to gain work experience from a wider range of organizations, as they are not limited to those in their local area.

Overall, the shift towards remote work has both positive and negative impacts on sports internships and co-ops. While it may limit some opportunities for hands-on experience and networking, it also presents new opportunities for flexibility and adaptability.

16. Can you provide examples of successful projects completed by past interns/co-op students within the arts, design, entertainment, sports, and media industry?


1. Developing a marketing campaign for a local art gallery that led to a significant increase in attendance and sales.

2. Collaborating with a professional sports team to design and implement a new logo and branding strategy, resulting in higher fan engagement and merchandise sales.

3. Assisting with the production of a popular television show, including tasks such as scriptwriting, set design, and editing, which received critical acclaim and high viewership ratings.

4. Creating social media content for a fashion brand that resulted in an increase in followers, engagement, and website traffic.

5. Planning and executing an interactive event for a music festival that attracted thousands of attendees and received positive feedback from both artists and attendees.

6. Assisting with the development of virtual reality experiences for a video game company, which received praise from players and increased revenue for the company.

7. Developing promotional materials for an independent film that won multiple awards at international film festivals.

8. Conducting market research for a dance company’s new production, which helped them target their audience more effectively and sell out shows during its run.

9. Designing graphics and visuals for a major sporting event’s website, enhancing user experience and increasing ticket sales.

10. Coordinating photo shoots for a lifestyle magazine featuring high-profile influencers, resulting in increased readership and partnerships with top brands.

11. Assisting in the planning and execution of an art exhibition showcasing emerging artists from underprivileged communities, providing them with exposure and opportunities to sell their work.

12. Researching potential sponsorship deals for an esports organization, leading to successful partnerships with major companies within the gaming industry.

13. Writing articles for an online entertainment publication that gained significant viewership due to their unique perspectives on current events within the industry.

14. Designing album covers and marketing materials for musicians that led to increased recognition and sales on various streaming platforms.

15.Designing costumes for theatrical productions that received critical praise for their creativity and authenticity to the production’s theme.

16. Working on the production team for a major sports event broadcasted worldwide, gaining valuable experience in live production and helping to deliver a successful event.

17. How can I make the most of my experience as a sports intern or co-op student?


1. Communicate effectively: Communication is key in any internship or co-op experience. Keep your supervisor and colleagues updated on your progress, ask questions when you’re unsure, and take the initiative to share your ideas and suggestions.

2. Set clear goals: Before starting your internship or co-op, define what you hope to achieve from the experience. This can include specific skills you want to gain, projects you want to work on, or connections you want to make. Having a clear goal in mind will help guide your actions and focus your efforts.

3. Be proactive: Don’t wait for tasks to be assigned to you – take initiative and seek out opportunities to contribute. Offer to take on additional responsibilities, assist with projects outside of your assigned role, or suggest new ideas that can benefit the organization.

4. Network: Building relationships with professionals in the sports industry is crucial for future career opportunities. Take advantage of networking events, connect with people on LinkedIn, and set up informational interviews with professionals in roles or organizations that interest you.

5. Learn as much as possible: Use this opportunity to soak up as much knowledge and experience as possible from those around you. Ask questions, observe how others operate, and take advantage of any training or professional development opportunities offered by the organization.

6. Stay organized: Sports internships and co-ops can be fast-paced and involve multiple projects at once. To stay on top of everything, make sure to stay organized using tools like calendars, project management software, or task lists.

7. Show enthusiasm: Employers look for candidates who are passionate about the sports industry. Show your enthusiasm for your role by being engaged during meetings and offering creative solutions to challenges.

8. Be open-minded: You may have a specific idea of what you want from this experience but be open-minded about new tasks or projects that come your way. This will help broaden your skillset and allow for a more well-rounded experience.

9. Take feedback positively: Constructive criticism is a valuable tool for growth and development. Be open to feedback from your supervisor and colleagues, and use it to improve your skills and performance.

10. Document your accomplishments: Keep track of the projects you work on, tasks you complete, and any positive feedback you receive during your internship or co-op. This will be helpful when updating your resume and discussing your experience in future job interviews.

11. Participate in company events: Many organizations host events or activities outside of work as team-building exercises. Make an effort to attend these events as they can provide valuable networking opportunities and allow you to get to know your colleagues outside of a work setting.

12. Stay professional: Even though sports internships or co-ops may have a more relaxed atmosphere, it’s important to always maintain a professional demeanor. This includes dressing appropriately, being on time for meetings, and communicating respectfully with colleagues at all times.

13. Seek out different perspectives: Working in a diverse environment can expose you to different perspectives that can broaden your own understanding of the industry. Don’t be afraid to ask for other opinions or take on projects that may be out of your comfort zone.

14. Keep track of contacts: Throughout your internship or co-op, you will interact with various professionals in the industry. Keep a list of these contacts so you can reach out to them for advice or potential job opportunities in the future.

15. Develop hard and soft skills: A sports internship or co-op is an excellent opportunity to develop both technical skills specific to the industry (such as data analysis or social media management), as well as soft skills like communication, teamwork, and time-management.

16.Devote yourself completely: Make sure to fully commit yourself to this opportunity by working hard, being dedicated, and showing up every day with a positive attitude. This will not only benefit the organization but also leave a lasting impression on your supervisor and colleagues.

17. Stay in touch: After your internship or co-op is completed, make an effort to stay in touch with the professionals you have connected with. Send thank-you emails, update them on your progress, and keep them informed of any future achievements or opportunities. This will help maintain these valuable connections for potential job opportunities down the road.

18. Are there opportunities for mentorship or guidance from professionals in the industry during an internship or co-op?


Yes, many internships and co-ops offer opportunities for mentorship or guidance from professionals in the industry. This could include regular check-ins with a supervisor or mentor, opportunities to shadow experienced employees, or networking events where interns can meet and learn from professionals in the industry. Some companies also have formal mentorship programs in place specifically for their interns and co-op students.

19. Is it possible to receive academic credit for a sports internship or co-op?


It depends on the policies of your school and the specific program you are enrolled in. Some schools may offer academic credit for internships or co-ops, while others may not. It is best to check with your academic advisor or department head to see if this option is available for you. Even if academic credit is not offered, an internship or co-op can still provide valuable hands-on experience in the sports industry.

20. How do sports internships and co-ops fit into the overall career development and job prospects for someone interested in working in the arts, design, entertainment, sports, and media industry?


Sports internships and co-ops can greatly enhance a person’s career development and job prospects in the arts, design, entertainment, sports, and media industry. This industry is highly competitive, and having practical experience through internships and co-ops can give individuals an edge over others when applying for jobs.

Internships and co-ops provide valuable hands-on experience that allows individuals to apply the skills they have learned in the classroom to real-world situations. This helps them gain a better understanding of the industry, develop new skills, and build a professional network.

Additionally, many companies use their internship programs as a way to recruit potential full-time employees. By excelling during an internship or co-op, individuals may be offered a job after graduation.

Internships and co-ops also allow individuals to explore different areas within the industry and determine which one they are most interested in pursuing as a career. This can be especially beneficial for those who are unsure about their specific career goals.

Overall, participating in sports internships and co-ops shows dedication, initiative, and a strong work ethic – all qualities that employers look for when hiring in this industry. It also provides individuals with valuable experience that can make them more competitive candidates for jobs upon graduation.

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